While contesting for his first Motorcycle Road Racing championship in 2002, our founder, Michael Aron, began to formulate and develop RaceFuelZ, a hydration and recovery drink. At the time there were very few options on the market that he wanted to use for himself and understanding the needs of an athlete, Michael worked alongside the best flavor and nutritional developers in the United States, gathering essential data from experts and top-tier athletes alike to create RaceFuelZ.
RaceFuelZ was put on the back burner after being told that the sports drink wasn't going anywhere back in 2003, clearly this was not the case and after hearing the same concerns or complaints repeatedly from various athletes about their sugary caffeinated sports drinks, it seemed like it was the right time to bring the project back to life and produce it for the masses.
Michael is an x-skydiver, rock climber, off road dirt biker, road racing regional champion and top 10 athlete in the American Motorcycle Association 250cc Grand Prix class. He knows what it takes to prepare your mind and body to win, and it was his goal to produce a winning formula for athletes looking to improve their abilities as well. Most athletes that use top "energy drinks" typically water down their sports drinks if it's whats in the bottle at all. However, when you reduce a drinks original formula or change the integrity of the product, it dilutes the electrolytes and diminishes the nutrients as well. Diluted sports drinks do not work as well, so while that's good for your competitor, it's not good for you... the athlete.
Years in the making, formula after formula, finally we nailed the desired mix of a healthy dose of vitamins, minerals, amino acids, electrolytes and the best tastings flavors, RaceFuelZ was born. Our initial 2 year test pilot program where we supplied numerous athletes our proprietary blend, their feedback and results said it all. The athletes loved it so much that they didn't want us to give it to any others.
Compared to any other sports drink on the market, RaceFuelZ has lower calories, less sugar, no caffeine, more potassium, naturally flavored & sweetened and 2 times the electrolytes than most leading sports drinks.
Fast forward to 2015 and after years in development, it was finally time to launch the product to the masses. To date, we've amassed 15 regional road racing championships and have smashed 6 lap records with motorcycle & car racers and have begun to break into the cross fit world with some of the toughest athletes out there.
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